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Having
nearly 80 years of experience in one industry teaches you
a great deal. Founded in 1925, Baltimore Toolworks, which
manufacturers Hard Cap Safety Chisels, has forged millions
of struck tools under its own brand and the brands of many
nationally known companies. The forging company, which is
based in Baltimore, employs the latest manufacturing software
systems and lean production methods. It produces more than
400 tool patterns under the Baltimore Toolworks name and
for many nationally known private labels.
So when
Hard Cap was ready for the market Hard Cap Technologies
was fully prepared and positioned to promote the reinvented
Hard Cap Safety Chisel. Packaging was critical. The customer
had to be able to see and feel the difference between the
naked chisel and the next generation of chisels.
So with bright, clear packaging consumers can see the numerous
advantages of Hard Cap. Custom designed displays were created
to best position the product at store level. These displays
are placed strategically to allow shoppers to compare the
benefits of Hard Cap over conventional tools.
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